Against the grain
Client
Figgjo
Deliverables
Content strategy
Design strategy
Verbal identity
Visual language
Art direction
Digital strategy
UX/UI design
Year
2019
Credits
Kodebyraaet
Nils Erga
Holst & Paulsen
Team
Petter Skogheim
Baard Kolstad
Runar Lillegård
Øyvind Tendenes
Figgjo is the sole remaining large-scale porcelain manufacturer in the Nordics. They firmly believe that crafting their porcelain locally makes for a better product. The Figgjo artisans make beautiful, functional and durable porcelain for the professional market, in close collaboration with Norway’s leading chefs and designers.
For their new website, we wanted to present the story of Figgjo and evoke emotions that resonate with the brands’ unique legacy – their fine designs, products and proud craftspeople. The Figgjo people – and premises – are expressively captured in images by Holt & Paulsen, revealing the timelessness of their approach.



“By working closely with Oker we were able to present our brand with a visual expression that mirror and honor the uniqueness of this place.”
– Christian Vassdal
Marketing Manager


For generations, they have been busy at their scenic riverbed premises, manufacturing tableware porcelain of the highest quality.





What matters most are the Figgjo people. They have generations of expertise to draw from.


