Power in simplicity.
Client
amina
Deliverables
Branding
Art direction
Digital strategy
Web Design
Packaging Design
Year
2023
Credits
Børge Myrnes
Ivar Kvaal
amina aims to simplify the EV charging experience for everyone. With chargers designed to complement any home, we extended this seamless approach across the entire brand, positioning amina at the forefront of the EV charger industry.
The visual identity is crafted with a design philosophy that blends simplicity and warmth, creating a brand that feels inviting and approachable.
Logo Explanation
Inspired by the idea of integration, the logo combines geometric shapes that represent technology and home, forming a symbol that reflects amina’s ethos of seamlessness.
Icons
The icons translate the logo’s principles into a unified system, recognizable even in the smallest applications.
“Partnering with Studio Oker has allowed amina to cultivate a clear, modern identity that resonates with our audience. Their attention to detail, innovative thinking, and consistent delivery have given us the confidence to see ourselves as a more serious and credible brand in the EV industry.”
— Tommy Ellingsen
Creative Director at amina
From sunrise to sunset
Drawing inspiration from the sun, the color palette embodies its nurturing glow, spanning from the vibrant hues of sunrise to the soft tones of sunset.
The simplicity of the identity makes for flexibility in application, ensuring consistency in all touchpoints.
The identity was adapted into a digital presence, with an emphasis on clarity and focused engagement.
Designed for versatility, the packaging system adapts to products of all sizes, while reducing material usage and lowering the carbon footprint.
