Bring the future to the table

Client

Munu

Deliverables

Brand strategy
Visual identity
Art Direction
Web Design

Year

2023

Credits

Grensesnitt
Moxey

Munu is a Norwegian technology company dedicated to crafting software solutions for restaurants and bars. In a fast-paced industry, where customer satisfaction, productivity and short wait times are crucial to success, Munu empowers their users and lets them focus on what’s important; the guest.

The visual identity articulates this need for speed through rhythm, flow and movement – all while promoting clear communication and a welcoming vibe.

A collage of images and graphics. Top left shows the 'Munu.' logo on a blue background. Next to it are abstract shapes in green, black, beige, and blue. Another image shows a chart with 'Revenue Generated: 12,345' and 'Returning Customers +234%'. Below, two women share a meal, surrounded by icons and the text 'Bring the future to the table.' At the bottom right is a smartphone screen with app icons including 'Munu', clock, calendar, and camera.
A smiling male barista wearing a neon green beanie and a striped apron is holding a tablet with the 'munu.' logo, while talking to a female customer in a coffee shop.

Munu was founded by people with industry knowledge, driven by a passion for both food and technology

Typography

To echo the brand identity’s core design values of rhythm, flow, and movement, we used the PP Pangram Sans Compressed typeface, distinguished by its expressive italics and slanting versions.

Serving as a visual representation of dynamic movement and seamless flow, the bold usage of slanted typography and expressive motion principles were designed to communicate quickly and effectively. Combined with Selecta as a the functional and legible workhorse, the pair supports a forward looking brand, optimized for a digital future.

Tote

Rounded corners and pillow shapes imbues the brand with a distinct, honest and friendly aesthetic.

MUNU-Photo-2.1

The colours are harmonious, chosen for their luminous quality in the digital world.

MUNU-Billboard
MUNU-Waiter-Coffee

Different shapes serve as a visual gateway to the various modules on Munus platform, presenting complex ideas in a simple and captivating manner.

MUNU---Photo-1
MUNU-Photo-3

The identity was built to work for a wide range of applications, from hardware to customer facing software.

Porter-Bus-Stop_Small2

Hoodie_Small

Cap
Car_small

Stickers

Stationary
MUNU-App-2

We reimagined Munus digital presence to cater to the needs of today, and tomorrow.

The new identity allows for a seamless expression from physical to digital, serving the way for Munu to continuously evolve their future online experiences.

Holding-Phone
Munu_Case_DevicesWeb

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