Equity for all

Client

Unlisted

Deliverables

Brand strategy
Naming
Brand platform
Brand design
Web Design

Year

2023

Credits

Andrei Nicolesco

Unlisted is a fintech platform simplifying equity management for startups. The platform champions employee ownership as the future of company structure, and provides the tools to manage this shift.

We were tasked with developing their brand strategy, name, visual identity and website to convey this vision and showcase their offerings to appeal to both startups and investors.

Two women collaboratively arrange colorful geometric shapes, including spheres, cylinders, and a pie chart, against a light purple background.
A smartphone screen displaying a feature from
Unlisted's mantra
Text in Unlisted’s signature serif typography on a light beige background reads:
A website homepage for 'Unlisted' with the headline 'Ownership. Done right.' and text about scaling efficiently. A 'How it works' button appears below, alongside an illustration of three people arranging colorful geometric shapes. Styled with a light purple background and dark purple frame.
A smartphone on a wooden surface displaying
A stakeholder list displaying names and ownership percentages: Espen Berg (23.2%), Andrea Jacobsen (25.7%), and Huy Nguyen (12.7%). Each name is accompanied by a profile photo within a circular frame. The design uses serif typography on a light beige background, with

Together with Andrei Nicolesco, we made a set of illustrations that bring to life the ideas surrounding equity management.

Two panels featuring abstract geometric designs by Unlisted.ai. The left panel shows a side profile with colorful shapes, while the right panel features a composition of spheres, cylinders, and folders, emphasizing digital and creative elements. Both are displayed on a dark purple background.
Two framed posters leaning against a wall on a wooden floor. The larger poster shows 'Unlisted: Equity for all.' with an illustration of three people interacting with geometric shapes. The smaller frame features abstract geometric shapes in pink, purple, and orange hues, showcasing vibrant branding visuals.
Three abstract icons on a beige background. The first is a colorful pie chart, the second depicts a laptop with a key and lock, and the third features a folder, charts, and geometric shapes. The designs use vibrant pink, purple, and orange hues, symbolizing data, security, and organization.

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