Research & development
Client
AutoStore
Deliverables
Signage
Wayfinding
Exhibition
Spatial
Naming
Identity
Year
2023
Credits
Ivar Fjeldheim
Einar Aslaksen
Nils Erga
Byrået Sydvest
HBO Nova print
PJR Architects
SML Lighting
Øyvind Sætre
AutoStore has launched Innovation Hub, a new center dedicated to testing, replicating and manipulating warehouse environments. The showroom in the heart of the building, XYZ, aspires to inspire and inform visitors of its capabilities through the display of technology, process and prototyping.
How do you position a technological test lab located on a quiet, industrial island? Expanding upon the existing brand work done with AutoStore, we repositioned the place with a new name, redefined spatial layouts, new materiality supported by a distinct and bold signage & wayfinding system.
Project information
View
The concept behind the facade extension box was mainly to differentiate the building from the surrounding industrial buildings, but also to create an impression of transparency and technology through materiality.
The name, graphic language and materiality was inspired by the AutoStore grid. Both polycarbonate and aluminium are sustainable, and can easily be reshaped and repurposed.
The materials, finishing and wayfinding aims to evoke a sense of stepping into an experimental lab.
Modular display systems were introduced to showcase innovation and process. The display units were specified to be highly flexible and reflect the modular AutoStore grids visible through the large glass panels.
Folded aluminium signs
Constructed in aluminium for consistency, they also mimic the components used to build the robot grids.
Typography
The AutoStore typeface was used to align the space and identity to the mother brand. Additionally, we introduced a mono version to establish the concept of technology, programming and metadata.
The wayfinding system concept was inspired by graphics often seen in tech labs and warehouses.
Illuminating the polycarbonate box creates a focal point at night.
The story of a vision
As part of the AutoStore Innovation Hub project, we recognized the importance of leaving a memorable experience with key visitors. A printed publication containing thoughts and reflections on innovation was made in collaboration with the client.
