Into the fold

Client

Norsk Etikett

Deliverables

Design strategy
Visual identity
Art direction
Digital design
Motion design

Year

2021

Credits

Børge Myrnes
Moxey
Funbit
Nils Erga


Norsk Etikett is a leading supplier of self-adhesive labels with headquarters and production in Sandnes, Norway. They are a family-owned company with a long, proud history.

Norsk Etikett wanted a new visual identity and a website that reflected their position as a specialist printer with an ambition to remain at the top of their business. They needed a visual expression that underscored their shared dedication to their craft and customers.

Business-Card-1
Posters

In close collaboration with the client, a new brand platform was developed. It underlines the importance of sustainability, active social inclusion, gender equality, and workers’ rights.

Business-Card-2
Stationary-1

“Collaborating with you guys has been great. You communicate your ideas clearly and in a structured manner, so it becomes possible to envision the final result early in the process.

We love our new visual identity. It truly inspires us and has become a symbol of what the future holds for our company.”

— Petter Haaland,

CEO, Norsk Etikett

Signage-2

Wall

Vehicle
Photo-3
Signage

To visualise the craftmanship of making high-quality labels, we documented the intricate production process closely through a series of snippets and images.

Photo-2
Maskinrom
Box
Stationary-3
Posters-2

The visual identity has a timeless expression that draws inspiration from labels in motion – being printed, cut, or pasted on a product. Both the logo symbol and the selected font, Bw Gradual, show contrasting soft and hard elements, giving the visual identity its distinctive character.

Stationary-2
Type-1
Type-2
Photo-4

The new website uses a strict grid and subtle layered details to enhance the qualities of the visual identity. It highlights Norsk Etikett’s people, skills, and core product: the label.

Web-Contact
Photo-5

T-shirt
Binnie
Tote-Bag
Photo-6

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