Into the fold
Norsk Etikett is a leading supplier of self-adhesive labels with headquarters and production in Sandnes, Norway. They are a family-owned company with a long, proud history.
Norsk Etikett wanted a new visual identity and a website that reflected their position as a specialist printer with an ambition to remain at the top of their business. They needed a visual expression that underscored their shared dedication to their craft and customers.
To visualise the craftmanship of making high-quality labels, we documented the intricate production process closely through a series of snippets and images.
The visual identity has a timeless expression that draws inspiration from labels in motion – being printed, cut, or pasted on a product. Both the logo symbol and the selected font, Bw Gradual, show contrasting soft and hard elements, giving the visual identity its distinctive character.
The new website uses a strict grid and subtle layered details to enhance the qualities of the visual identity. It highlights Norsk Etikett’s people, skills, and core product: the label.
Wayfinding & Signage