Shaping the future of electricity
Client
Easee
Deliverables
Brand strategy
Brand identity
Brand implementation
Brand management
Brand portal
Digital design
Application design
Motion design
Year
2019
Credits
Tommy Ellingsen
Line Owren
Easee design team
Grensesnitt
Easee is a green-tech company established in 2018. They aim to distribute energy more sustainably by providing people with intelligent, user-friendly products that save energy, thus contributing to a greener tomorrow.
We have been working with Easee since 2019. In that short time, the company has expanded from 17 local employees to 200 employees across six countries. Together, we have developed and implemented their brand identity and digital presence. Built on the concept of balanced energy flow, the brand identity is characterized by a minimalist yet expressive visual language that creates a unique, clear and consistent brand experience across all touchpoints.
Project information
ViewBased on a natural sinus waveform, we developed a 5th element as an expansion of the existing logo. It connects the visual solutions, creating a unified, dynamic and coherent brand expression with the possibility to evolve and adapt.
5th element
An expansion of the Easee logotype where the waveform comes to life as an energy flow.
Typography
Buenos Aires blends aesthetics and functionality from the classic and modern typographical eras to create a typeface with a timeless, friendly and unique expression.
Sharing distinct details and characteristics found in the letterforms of the brand typography and the Easee logo, each icon is meticulously designed and follows the single line introduced in Easee’s logotype.
Colors
The colours are harmonious, chosen for their luminous quality in the digital world.
The result of what Easee do: groundbreaking solutions for a greener tomorrow.
Easee Equalizer
Product animation made for the launch of their Easee Equalizer – created to optimise the EV charging experience.
We redesigned their digital presence to increase their visibility as a rapidly growing brand.
Animated icons
Icons and their usage principles were designed to communicate quickly and effectively across all touchpoints.
Website
Easee’s digital presence is continuously evolving to support the functional criteria of scalability and flexibility.
To ensure a smooth distribution of all the brand assets, we created a fully responsive brand manual.
“It explains how to use the system and serves as a source of inspiration for us to continue building a global brand people love to be a part of.”
— Martin Langeland
Chief Marketing Officer, Easee