Redefining space
Client
AutoStore
Deliverables
Design strategy
Visual identity
Concept development
Visual language
Brand implementation
Brand portals/guidance
Art direction
Branded Environment
Wayfinding & Signage
Exhibition design
Application design
Motion design
Year
2018–
Credits
Tendril
Børge Myrnes
Marius Beck Dahle
AutoStore is a warehouse robot technology company that invented Cube Storage Automation, the densest order fulfilment solution in existence. The company is global, with over 600 installations in more than 30 countries, operating in a wide range of industries. Our creative brief was to elevate the company’s visual identity, presenting AutoStore as an established and progressive competitor in their field of e-commerce, space management and order fulfilment.
Acting as a strategic design partner, we collaborated closely with the AutoStore marketing department to develop a design language that was simultaneously functional and expressive, covering a wide range of applications – from icons and animation to robots and ports.
Project information
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The final concept provides consistency and a clear direction, streamlining all design work for the AutoStore marketing department, both internally and externally. It aims to present AutoStore as a confident, innovative company with global reach.
“Studio Oker is a strategically important partner for AutoStore in our work to build a global, distinct and recognizable brand across all touchpoints. They carry out the work with professional integrity and enthusiasm and are a reliable and pleasant partner to work with.”
– Jeanette Aarvik
Global Marketing Manager
To mirror the flexibility of the grid and the movement of the robots, we developed a system to design dynamic and clean layouts for typography, images and animation.
To create icons, we developed a design principle that conveys a feeling of systematic but dynamic movement – a sense of flexibility within a set frame.
